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Subaru vs. Honda “Battle of the Brands” Car Show, November 13

28 October '11 by , under Battle of the Brands.

Subaru vs. Honda Battle of the Brands Car Show

Want to know which car comes out on top in a head-to-head Subaru vs. Honda battle? Then stop by Subaru Superstore on Sunday, November 13th, to see the hottest Subaru, Honda and Acura cars in Arizona compete in the 2011 “Battle of the Brands” car show.

Car enthusiasts of all kinds will enjoy the Battle of the Brands car show and competition, which will pit Subaru, Honda and Acura models in classes that include Vintage, Modified, Street Legal, Not Street Legal and Race against one another to see which car wins the grand prize trophy and bragging rights as the “2011 Battle of the Brand” winner.

Come see some of the hottest cars in Arizona compete head-to-head and take advantage of the one-on-one Meet and Greet with Subaru Rally Team USA driver Dave Mirra while enjoying food, drinks, entertainment, raffles and vendors. We’ll also debut the 2012 Impreza at our Chandler Subaru dealership during the car show!

Click here to register your Honda, Acura or Subaru car now before space runs out.

Not looking to compete? Come as our guest on Sunday, November 13th from 8 a.m. to 3 p.m. and enjoy all the fun happening at our Chandler Subaru dealership located off the SanTan 202 freeway and Gilbert Rd in Chandler, Arizona.

2011 Battle of the Brands Car Show
November 13, 8:00 a.m. to 3:00 p.m.
1050 S. Gilbert Road
Chandler, AZ 85286

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10 Tips for First-Time Car Buyers

26 October '11 by , under Dealership News.

10 Tips for First-Time Car Buyers

Buying a car for the first time is a celebratory moment in anyone’s life, regardless of age, which is why Subaru Superstore is happy to provide this list of 10 Tips for First-Time Car Buyers, compiled by the car experts at Kelley Blue Book’s www.kbb.com.

“The car-buying process is never filled with as much uncertainty as it is for the first time,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com.  ”With this advice in mind, Kelley Blue Book hopes to alleviate some of the stress inherent with such a large financial decision.”

From what you should buy to how you should buy it and where, here are the Top 10 Tips for First-Time Car Buyers:

10.  Establish a realistic budget

This figure is generally based on what you can afford per month.  Calculate your cost-of-living in all the more important areas, like shelter, food, health insurance and Happy Hour.  Once you have that total, the remainder could be spent on a car payment, car insurance and, of course, gas for your new ride.

9.  Know what you can spend monthly

While this may look similar to #10, your level of indebtedness is different from your monthly commitment.  If you choose to finance your car, figure $25/month for every thousand dollars that you borrow for 48 months, and $20/month for 60-month financing.

8.  Establish your transportation needs

Make sure to choose a car that best fits your needs.  For instance, if your lifestyle or career requires a car for hauling heavy items, then invest in a larger, heavy-duty vehicle. Given the cost of fuel, insurance and – in many cities – monthly parking, don’t buy what you don’t need.

7.  Identify and prioritize your wants

The first-time purchase doesn’t need to be your be-all/end-all acquisition, but you should still pay attention to your ‘want’ list.  Better to stretch a bit for those features that will bring more satisfaction in your purchase and prevent buyer’s remorse.

6.  Do your research (it’s never been easier)

There is an incredible amount of information and perspective on new cars and their late-model alternatives.  There are listings devoted to cars for teenagers, cars for students and first-time buyers.  Check out Kelley Blue Book’s kbb.com expert reviewsowner reviews andconsumer guides for more information on your future ride.

5.  Locate a convenient dealer

Don’t feel intimidated, as the dealership salesman is closer to a normal person than you think.  When deciding between different car models, compare dealer locations and showroom environments.  We tend to stay away from dealerships where two-thirds of the sales staff is sitting or standing at the front of the entrance.

4. Take a test drive

With all of the online sources available for your basic research, we believe the importance of the test drive has been marginalized. Virtually nothing is more important in your decision process than how you feel behind the wheel. And so many variables come into play — seat height, wheel adjustment, steering feel, throttle tip-in, outward visibility, control layout, etc. — that you simply must spend a reasonable amount of time driving the car. And that time should be more than five minutes on someone’s idea of a stop-and-go test route. Take at least half an hour, while trying stop-and-go, freeway merging and freeway speeds. And if your sales rep — you know, the normal guy trying to make a living — doesn’t have the 30 minutes, find a time when he or she does, or take the time to find another dealership. 

3. Determine the proper purchase price

Once you’ve decided what you like — and have already established what you can afford — it’s time to arrive at a purchase price. This, too, has been made easier by online sites such as this one. KBB.com has its Fair Purchase Price, which gives you an accurate idea of what people have paid in your area for the car you have an interest in. A credit union should also be able to provide you with perspective, and may have a contact on the showroom floor. An important note regarding referrals: Get the referral before taking another salesman’s time for a walkaround and demo. Most of these people work on commission, and commissions are notoriously small. If you plan on working with a referral, start with a referral.  Finally, when discussing what you want to pay, don’t reveal a “per month” number; that’s the oldest trick in the book. If you’re thinking you can budget $20K — and you’re looking at a $25K car — tell ‘em $20K. You can always work up…while it’s much harder to back up.

2. Secure financing, or know your options

Financing issues are somewhat like the purchase price; there has been an exponential growth in the number of resources. That, however, is mitigated by your lack of credit history or, in an increasing number of instances, marginal credit history. The last thing you want, however, is to be in a room with an F&I (Finance and Insurance) rep, and he or she is holding all the cards; the deck — if you will — is stacked against you. Better to talk with your credit union, bank or insurance provider (many have the capability and desire to finance your purchase), and line up your financing in advance. You can always go with the dealer option if it’s competitive — but never approach it as if the dealer is the only money game in town.

1. Enjoy the process

We know, the above advice makes buying a car seem like an ordeal, but even those with no interest or passion in a car or truck can — if the process is given half a chance — be stimulated by the sheer variety of options available, and the genuine creativity that goes in to today’s automotive menu. With financing rates low, the American industry on firm financial footing, Japanese plants up and running and the Koreans going like gangbusters, your options have never been better (especially in the “entry-level” category) — and car ownership never more rewarding. Take your time in the process, and you’ll be delighted with the outcome for at least the first 48 (or 60) monthly payments.

Now that you’re armed with the information you need to buy your first car, head to a dealership that’s known for being extremely helpful without being pushy: Subaru Superstore. Our Chandler Subaru dealership features the largest selection of new and used Subarus – and the friendliest sales staff – in Arizona.

Subaru Superstore
1050 S. Gilbert Road
Chandler, AZ 85286

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Subaru Impreza WRX Named Best Used Car to Buy

24 October '11 by , under Dealership News, Subaru Impreza, Subaru WRX.

Photo: 2010 Impreza WRX

Photo: 2010 Impreza WRX

Buying a used car is a tricky decision. With so many used cars to choose from, how do you know which one is the most reliable, the safest and the best value?

Luckily for you, the car experts at Edmunds.com have done the dirty work for you by putting together a list of their top choices in the used vehicle market. Their annual “Used Car Best Bets” list is based on customer ratings of reliability and longevity, as well as safety ratings from the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety.

It’s not surprise to us here at Subaru Superstore that the Impreza WRX made the list as the best used cars to buy in the sport compact category. With its low cost of ownership and loyal fan base, the WRX has always been customer favorite at our Chandler Subaru dealership.

Here’s what Edmunds had to say about why the Subaru Impreza WRX is the best used car to buy:

2011 Used Car Best Bet Sport Compact: 2004-2009 Subaru Impreza WRX

Subaru’s Impreza WRX has long been a favorite of enthusiasts on a budget thanks to its spirited performance and fun-loving personality. Yet the WRX packs a few practical strengths that also make it a good choice as an everyday vehicle. A compliant suspension means it won’t beat you up during the daily grind over broken pavement, while standard all-wheel drive allows it to handle foul-weather driving with sure-footed confidence. Throw a set of dedicated snow tires on it and the WRX can handle most anything a tough winter season could throw at it. A 2009 redesign brought firmer suspension calibrations as well as a substantial 41-horsepower boost in power.

If you’re looking to buy a used Impreza WRX or other Subaru model, Subaru Superstore in Chandler has the largest selection of certified used Subaru models in Arizona. Stop by our Chandler Subaru dealership or shop our online inventory to see our selection of new and used Subaru vehicles.

Subaru Superstore
1050 S. Gilbert Road
Chandler, AZ 85286

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Subaru Superstore Service Tip: Cabin Air Filter Service

20 October '11 by , under Subaru Service, Videos.

Just like the filter in your home air conditioner, the air inside your vehicle is filtered from the outside in through your Cabin Air Filter. This prevents dirt and pollutants from entering your cabin and affecting the air you breath. It is important to have your filter changed at least every 15,000 miles, but with Arizona deserts it should be checked with every service visit. Watch our video below with Service Manager, Gil Waters, to see exactly what the Cabin Air Filter does and the importance of replacing it regularly.

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Meet Dave Mirra at Subaru Superstore November 13!

18 October '11 by , under Battle of the Brands.

Photo: Subaru Rally Team USA driver Dave Mirra

Photo: Subaru Rally Team USA driver Dave Mirra.

Mark your calendars for November 13, because Subaru Superstore in Chandler is hosting the 2011 Battle of the Brands car show, featuring a special meet-and-greet with Subaru Rally Team USA driver Dave Mirra!

Many remember Dave Mirra from his pro BMX days, where he holds the record for most total X Games medals, as well as the record for most Gold medals. Mirra is one of the world’s best-known Action Sports athletes and is credited with bringing freestyle BMX into the mainstream.

Here’s a little more about Dave Mirra’s rise to rally racing fame.

Dave Mirra Bio – Subaru Rally Team USA

Dave Mirra’s need for speed and love of cars led him to become hooked on rallying after friend, and former Subaru Rally Team USA driver, Ken Block introduced him to the sport. Mirra completed training with the Subaru Rally Team USA in late 20007 and took home 2008 Rookie of the Year honors after competing in the 2008 Rally America National Championship. He impressed everyone in his rally debut at X Games 14, where he earned a Bronze medal after beating two top North American drivers in head-to-head heats.

In 2009, Dave Mirra’s rally program was expanded with increased support from Subaru of America Inc. and Monster Energy. He joined fellow Subaru Rally Team USA drivers Ken Block and Travis Pastrana at seven rounds of the 2009 Rally America National Championship, competing in the new Super Production class. In 2010, Dave piloted an Open Class Subaru Impreza WRX STI with co-driver Martin Headland at five Rally America rounds and also at X Games 16 in Los Angeles.

New for 2010 was the RallyCar Rally Cross series held at New Jersey Motorsports Park in Millville, New Jersey. This is a European style race on a mixed tarmac & gravel course where multiple cars race head to head. Dave was highly successful at this new discipline earning podium finishes at two of the three rounds. For 2011 Dave Mirra will be piloting his Open Class SRT USA #40 STI at all Rally America events.

Meet Dave Mirra at Subaru Superstore

Come to Subaru Superstore November 13 to meet Dave Mirra in person at the 2011 Battle of the Brands car show. Mira will be on hand to sign autographs and shake hands with Subaru enthusiasts at the special meet-and-greet event.

Car enthusiasts of all kinds will enjoy the Battle of the Brands car show and competition, which will pit Subaru, Honda and Acura models against each other in classes that include Vintage, Modified, Street Legal, Not Street Legal and Race to see which car wins the grand prize trophy and bragging rights as the 2011 Battle of the Brands winner.

Subaru Superstore will also debut the 2012 Subaru Impreza – the most fuel-efficient all-wheel drive car in America – at the event, in addition to offering food, drinks, live entertainment, raffles and vendors for all who attend.

Check out more information about the Battle of the Brands car show here.

2011 Battle of the Brands Car Show
November 13, 8:00 a.m. to 3:00 p.m.
Subaru Superstore
1050 S. Gilbert Road
Chandler, AZ 85286

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Subaru Superstore Exclusive: Subaru XV Will Come to U.S. in 2013

14 October '11 by , under Dealership News, New Subaru Models, Subaru Impreza, Subaru XV.

Photo: Subaru XV arrives at Subaru dealerships in 2013. © 2011 Drew Phillips / AOL

Photo: Subaru XV arrives at Subaru dealerships in 2013. © 2011 Drew Phillips / AOL

Good news for our SubaruLovers readers that liked the orange Subaru XV crossover we reported on last month. Subaru has just confirmed that its new Subaru XV will be heading to U.S. Subaru dealerships in 2013, although it may be under a different name.

The stylish Subaru XV made its world debut at the 2011 Frankfurt Motor Show three weeks ago, not long after leaked sketches of the new crossover made their way online following a patent filing. At the time auto journalists were predicting the sketches would be of a new 2012 model, but Subaru officials declined to comment.

Now Motor Authority is reporting the Subaru XV rumors are true after hearing it directly from the horse’s mouth: Michael McHale, director of corporate communications for Subaru of America. McHale told the auto zine that Subaru will add the XV to the Impreza lineup for the 2013 model year.

“That will give the Impreza range a more differentiated model with off-road capability, including a higher ride height, unique wheels, and both wheel-arch and rocker-panel cladding available in a contrasting color,” Motor Authority reports.

No word yet on what the Subaru XV could be named, but it appears to be a high-riding version of the brand new 2012 Impreza, which goes on sale at Subaru Superstore’s Chandler dealership November 13. (See a Sneak Peek of the New 2012 Impeza.)

“All of Subaru’s sedans, hatchbacks, and sport utilities have model names that are words, and the XV would be likely to conform to that practice,” says Motor Authority.

The name “Impreza Sport” has already been bestowed on a five-door hatchback version of the Impreza, available for the first time in 2012. The 2012 Impreza Sport will come standard with leather seats, roof rails, fog lights and modified rocker panels. It also includes an all-wheel package and 17-inch alloy wheels.

We’ll keep you posted as new details of the 2013 Subaru XV are revealed. In the meantime, you check out the 2012 Impreza when it goes on sale November 13 at Subaru Superstore in Chandler, Arizona.

[News Source: Motor Authority]

Subaru Superstore
1050 S. Gilbert Road
Chandler, AZ 85286

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Subaru Superstore Exclusive Video Review: 2012 Subaru Impreza

13 October '11 by , under Uncategorized, Videos.

The wait is almost over and we’re giving you an exclusive inside look at the brand new 2012 Subaru Impreza. Owner/General Manager of Subaru Superstore, Richard Cvijanovich, will show you the great new features in comparison to previous year Impreza Models.

To pre-order your 2012 Subaru Impreza, contact us at 480-222-6000 or visit www.shopsubaru.com

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Subaru Superstore Sneak Peek – The New 2012 Subaru Impreza

11 October '11 by , under Dealership News, Featured Vehicles, New Subaru Models, Subaru Impreza.

Click on the “more” link to see additional 2012 Subaru Impreza eye candy.
(more…)

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New Fuel Mileage Stickers to Appear on 2013 Models at Subaru Superstore

11 October '11 by , under Dealership News, Subaru Fuel Economy.

Photo: new 2013 fuel economy sticker

Photo: New 2013 fuel economy stickers will appear at Subaru Superstore's Chandler dealership next year.

Figuring out how to save money and the environment just got easier. Starting next year, car shoppers will notice a major change to the fuel economy stickers on 2013 models that will make comparing the fuel economy of vehicles faster and easier than ever before. The new 2013 fuel economy labels mark the biggest redesign ever of the labels since they were introduced 35 years ago.

The 2013 fuel economy labels, designed by the Environmental Protection Agency and Department of Transportation, will allow you to quickly transfer information to your smartphone using a QR reader app that you can download to your phone. Scan the labels to get mileage estimates, environmental emissions details, and more. The new fuel economy labels will even show how much you can save at the gas pump with your new car or truck.

Car shoppers will have more information at their fingertips than ever before, including:

– New ways to compare energy use and cost between new-technology cars that use electricity and conventional cars that are gasoline-powered.

– Useful estimates on how much consumers will save or spend on fuel over the next five years compared to the average new vehicle.

– Easy-to-read ratings of how a model compares to all others for smog emissions and emissions of pollution that contribute to climate change.

– An estimate of how much fuel or electricity it takes to drive 100 miles.

– Information on the driving range and charging time of an electric vehicle.

– A QR Code®1 that will allow users of smartphones to access online information about how various models compare on fuel economy and other environmental and energy factors.

The new 2013 fuel economy labels will begin appearing in dealer showrooms in 2012 when the 2013 models begin to go on display, or earlier if automakers voluntarily adopt the new labels for model year 2012 vehicles.

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2011 Top Halloween Events in the Valley

10 October '11 by , under Dealership News.

Subaru Superstore is gearing up for Halloween this year by putting together a list of the Top Things to Do in the Valley for Halloween. Check out one of the Valley’s top Halloween events, and then stop by Subaru Superstore for new and certified pre-owned Subaru specials all month long!

The Nest Haunted House: The Nest Haunted House returns to Rawhide with even more ghoulish terror! The Nest is the largest haunted house in Arizona has been selected by AmericasBestHaunts.com as one of the best Halloween attractions in the country. The Nest’s fictional back-story is set in a rural Arizona town where guests encounter reborn serial killer Jacob Kell and his many victims. The 10,000 square-foot attraction features actors dressed as freakish characters, a dark maze and a 3-D haunted house. www.frightened.com

Rawhide at Wild Horse Pass, 5700 W. North Loop Road, Gila River Reservation. $25-$40. 480-502-5600.

Dark Scares Haunted Attraction: This 10,000 square-foot attraction is considered to be one of Arizona’s premiere haunted houses.  Dark Scares features two haunts, including an evil abandoned house – and Le Carnaval des Non Morts, a haunted site that was once the home to blood thirsty heathens who preyed on the local villagers.www.darkscares.com 

Mesa Riverview, 1061 N. Dobson Road, Mesa. $15, special days and prices offered. 480-452-2783.

Doomtown: Every Wednesday and Thursday through October 31, Raw Hide at Wild Horse Pass turns into Doomtown. Bring your little ghosts and goblins for a ghostly good time at Doomtown’s Kreepy Kidz Zone for activities like decorating pumpkins, a mummy race, carnival games, crafts and food like s’mores, pretzels and hot apple cider. Older kids and adults will find a little more scare at the Legend of the Zombie Hunter stunt show, Dr. Von Schlock’s electric chair, or on the Train of Lost Souls spooky train ride. The scariest attractions are Digger Payne’s Return of the Prodigal and the Beheadin’ on Main Street and Buried Alive. Kids can dress up and trick-or-treat October 29-31. www.rawhide.com/doomtown

Rawhide at Wild Horse Pass, 5700 W. North Loop Road, Gila River Reservation. $15 for Doomtown pass, $5 per single attraction. 480-502-5600.

Schnepf Farms: Schnepf Farms continues its tradition of serving chili, fresh cornbread, roasted sweet corn and brownies at their famous Pumpkin and Chili Party. Guests can pick out pumpkins, go on hayrides, wonder through a corn maze or visit the country store. Kids will enjoy the spooky train ride and roller coaster or the petting zoo. www.schnepffarms.com

Schnepf Farms, 24810 Rittenhouse Road, Queen Creek. $15, $12 admission passes available at Fry’s Food and Drugstore. 480-987-3100.

Spooktacular Concert: Bring your blanket and chairs to the Chandler Heights Road Veterans Oasis Park on October 13th, from 6-7pm to see the Encore Quartet perform kid-friendly Halloween-themed music, including the movie themes from “Ghostbusters’ and Disney’s “Sorcerer’s Apprentice.” Children are encouraged to wear costumes. www.chandleraz.gov/veterans-oasis

City of Chandler Environmental Education Center, 4050 E. Chandler Heights Road Veterans Oasis Park, Chandler. Free. 480-782-2890.

Halloween Spooktacular: The Chandler Recreation Halloween Spooktacular will be held Friday October 28, from 5:30-8:30 p.m. in the downtown Chandler Library courtyard. Admission is free and everyone from toddlers to teens will enjoy carnival games, arts activities and a haunted house. Games will include pumpkin bowling, scary piñatas and cupcake walks, and every participant will receive candy at each station, so bring those trick-or-treat bags. For the younger crowd, there will be pumpkin painting and face painting. The costume contest is always popular for all ages, and a winner will be selected for each age group in the following categories:  best family or group; scariest; best superhero; best cartoon character and best princess. For more information, call 480-782-2727.

Haunted Swamp: Mesquite Groves Aquatic Center presents its second annual “Haunted Swamp” event on Saturday, Oct. 29 from 1-3 p.m. Chandler Aquatics staff will have a variety of Halloween-themed activities and games for people in costume and swimmers in the pool. www.chandleraz.gov/aquatics

5901 S. Hillcrest Dr. next to Basha High School, $1 for children, $2.25 for adults and $1.25 for seniors. 480-782-2635.

 

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